Background
Postwise helps product designers turn raw thinking into publish-ready LinkedIn posts — without the blank-page anxiety. It started as a personal itch and became a live product real designers use weekly.
Postwise
From an idea to a product people actually use. built end-to-end by one product designer.
End-to-End BuildAI Product DesignDesign to CodeLive MVP
- (Timeline)
- 2025 - Ongoing
- (Role)
- Product Designer
- (Platform)
- WebResponsive
Case Overview
- Context (Why)
- I initially built PostWise to solve my own struggle with consistent LinkedIn content creation. Through research, I discovered the problem extended far beyond my own experience.
- BUILT WITH
- Gemini Figma Make Lovable Figma Chat GPT Cloud
- Challenges
- * Transform AI generation into a guided writing experience. * Reduce blank-page anxiety without removing creative ownership. * Validate an AI product while designing and building simultaneously.
- My process
- Research → Product Strategy → UX Design → AI Prompt Design → Prototyping → Build → Usability Testing → Iteration
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