Postwise

From an idea to a product people actually use.  built end-to-end by one product designer.

End-to-End BuildAI Product DesignDesign to CodeLive MVP
(Timeline)
2026 - Ongoing
(Role)
Product Designer
(Platform)
WebResponsive
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Case Overview

Context (Why)
I initially built PostWise to solve my own struggle with consistent LinkedIn content creation. Through research, I discovered the problem extended far beyond my own experience.
BUILT WITH
Gemini Figma Make Lovable Figma Chat GPT Cloud
Challenges
* Transform AI generation into a guided writing experience. * Reduce blank-page anxiety without removing creative ownership. * Validate an AI product while designing and building simultaneously.
My process
Research → Product Strategy → UX Design → AI Prompt Design → Prototyping → Build → Usability Testing → Iteration

Background

While looking for my next role, I knew LinkedIn could create valuable career opportunities, but I struggled to post consistently. Every post took a lot of effort: finding ideas, reading articles, shaping the message, adapting it to LinkedIn's algorithm, creating visuals, and wondering if it was good enough to publish. I wanted a process that felt faster, easier, and more enjoyable. While taking a course on building AI products with Lovable, I decided to solve this problem for myself. I built a simple tool that turned curated articles into LinkedIn post drafts optimized for LinkedIn best practices. After showing it to a few fellow product designers, I realized I wasn't the only one facing this challenge. That moment inspired me to validate the problem and explore whether it could become something bigger.

The original PostWise product
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